Define an intervention strategy
Posted: Mon Feb 17, 2025 9:10 am
To guide the user journey, we must first define a clear objective. What should the end result be? How do we want to accelerate the transition from one phase to the next? Can we avoid some of them by intervening in a more efficient and simplified way? It is about identifying a strategy that covers all paths, with the aim of personalizing not only the message but also the experience itself.
4. Define the appropriate channel for each intervention: in the intermediate stages of the journey
Redundancy and repetitiveness are the biggest risks. A poorly managed marketing denmark cell phone number list automation project tends to bombard users with retargeting messages, without taking into account what is happening. It is therefore essential to define the main channel for each achievable goal in the journey and to differentiate the content strategy for each individual user.
5. Check the ability to recognize the user.
If marketing automation is not managed centrally, the risk of inappropriate intervention is high: it is very unpleasant to send a discount on a product to a customer who has already purchased it or to insist on a sale if there is a critical issue in progress, such as an open ticket with customer service. To be effective, you must be sure to recognize the user and link all information to a single identifier. Secondly, it is necessary to define anti-stress policies so as not to insist excessively on all channels.
4. Define the appropriate channel for each intervention: in the intermediate stages of the journey
Redundancy and repetitiveness are the biggest risks. A poorly managed marketing denmark cell phone number list automation project tends to bombard users with retargeting messages, without taking into account what is happening. It is therefore essential to define the main channel for each achievable goal in the journey and to differentiate the content strategy for each individual user.
5. Check the ability to recognize the user.
If marketing automation is not managed centrally, the risk of inappropriate intervention is high: it is very unpleasant to send a discount on a product to a customer who has already purchased it or to insist on a sale if there is a critical issue in progress, such as an open ticket with customer service. To be effective, you must be sure to recognize the user and link all information to a single identifier. Secondly, it is necessary to define anti-stress policies so as not to insist excessively on all channels.