From personal information, to data related to browsing and purchasing behavior: thanks to its nature as a Customer Data Platform , Blendee collects and normalizes a significant amount of inherent user data that, with the input of sophisticated artificial intelligence algorithms, can then be used for the Profiling and Segmentation of your users . All this translates into the possibility of creating effective on-site personalization marketing strategies, but not only: Blendee's advanced profiling and segmentation systems allow the creation of very detailed dynamic segments that can also be used outside the site itself.
Using Blendee's Facebook connector , these segments can be exported and made available vietnam cell number list directly in the Business Manager account, serving as a starting point for creating new audiences on Facebook and Instagram.
Even more effective remarketing campaigns thanks to Blendee's artificial intelligence
From audience creation to direct campaign management on the platform: thanks to the activation of Blendee's Facebook connector, it is possible to create social campaigns by making the most of all the potential of artificial intelligence and can be personalized in real time based on individual users and their segments.
Within the platform, Facebook and Instagram campaigns can be configured by trigger: once the trigger is chosen (e.g. welcome message), the Facebook campaign will be configurable as an action type. Once configured, you will be able to access the Facebook campaign manager which allows you to configure all the key information of the campaign:
-Message
-Budget
-Channels
– Start and end date
Once the campaign is set up, Blendee will keep user segments and product catalog aligned, greatly simplifying your work and automating campaign delivery.