SEO is not what it used to be, the tangle of concepts and factors is expanding to unsuspected levels, but to stay up to date, there is no choice but to be aware of which factors Google takes into account for the positioning of your website. We
cannot leave aside that Search Engine Optimization or On Page Search Engine Positioning or Internal SEO , takes a high percentage of the reason for the ranking in search engines. A large part of the millions of websites are internally poorly optimized; they may attract the human eye and have seduction strategies to increase the purchase action by visitors, but they lack good internal SEO optimization, losing customers because they do not exist in Google results.
Google has a multitude of factors for the natural georgia b2b list positioning of websites , and through this and following publications we will show you the 10 factors for positioning that lead to better positioning, and they are without any order or priority:
THE ESSENCE OF USING KEYWORDS
Choosing the right keywords is essential for optimizing your positioning. They are the elements through which users, your potential clients, will reach your site. Remember that at this moment there is someone searching on Google for the service that your company provides using a keyword related to your business.
When it crawls our pages, it identifies the most repeated words and gives them a certain notoriety compared to others, so keep this in mind when writing texts, but don't repeat the keywords too much either, otherwise it will be interpreted as spam.
It's all about the links
There are certain off-page ranking factors that every webmaster should consider.
It is well known that backlinks from authoritative and trusted sites now increase SEO rankings.
One that we should always include inbound links to others, this is also favored by Google.
INTERNAL LINKS
Internal links guide users through the content of your website. But they can also give you a boost in search engine rankings!
Proper structuring of internal links on a website has undeniable advantages:
It facilitates the indexing of pages.
Improves the structure and hierarchy of the site's information.
Ensure visitor-friendly navigation.
Helps increase users' visit time.
Enriches and compartmentalizes the contents.
For all these reasons, Google favours an adequate construction of internal links. Don't forget that its objective is to ensure that organic search results allow users to access quality sites, with valuable, clean, well-structured and usable content! And if it also helps its little engine to crawl and index the information, then it's even better!
IMPORTANCE OF SOCIAL SIGNS
The Internet has undergone a social transformation, hence the importance of how we share a site, like it or approve it by those who visit it.
TO USE OR NOT TO USE SEO TOOLS
On the one hand, we cannot help but think about the many alternatives that SEO tools suggest. That is why there are many SEO tools aimed at finding keywords, finding out incoming links from competitors or other information about websites, such as Pagerank, various rankings, authority, etc. This makes them look clean when we share the links on Facebook, when they appear in search results.