25 mistakes to avoid on a website
Posted: Mon Dec 23, 2024 6:09 am
A website is like a big birthday cake, it must have each and every ingredient. If any of them were missing, it wouldn't be the same, right? So we must pay attention to ensure that our site is in optimal condition and its performance is at its maximum.
These are the 25 mistakes we should avoid on a website:
Talking about topics that don't matter too much to general managers email list the client: It's important to know the difference between what we want to say and what the client wants to hear, because we could lose potential clients by being too chatty. Building trust and getting straight to the point has to be our top priority.
Too much insistence: “Buy, buy this; please buy!” Doesn’t sound very reliable, does it? A website that is constantly insisting on selling can make the customer feel pressured and end up not buying anything. Sales are a natural consequence of good service; we must focus on making the customer feel comfortable.
Not keeping in touch – what's the point of knowing that 6,000 people have visited our site if we don't have a way to keep in touch with them? We need to find a way to obtain customer data with entertaining options, attract them, make them feel comfortable.
Outdated content: Our information must be up to date to keep the customer entertained and to be easily found by search engines. A page with good visits is more likely to appear first in the search engine. Remember; Google is your friend. Don't forget about it.
Too much unnecessary content: quick navigation, easy-to-process information, important data in sight, keywords, so that the customer can easily find what they are looking for. Our priority is to make it easy for anyone to visit our page; and too much information can overload the customer and make them feel overwhelmed.
Not being adapted for mobile devices: Has it ever happened to you that you visit a website from a mobile or tablet, and you have to zoom in on any word to be able to read it? What is the first thing you do? Leave the website of course. We must make sure that our page is well adapted to mobile devices to avoid this type of situation.
Outdated information: Nothing is more annoying than finding a broken link or an ad that no longer works. It looks bad, like an abandoned website and neither Google nor our valued customers would like to do business with a page full of ads or broken links.
Not being integrated into social networks: social networks are the space for disseminating content par excellence, it is important that the user has the possibility of sharing the content of your website on their profiles.
Autoplays: one of the enemies of the entire internet. There is nothing that scares a person faster than a video that appears without warning and has no pause button. Or a Ricardo Arjona song playing over and over again as if it were torture. Please, say no to autoplays.
Viewing a website as a static entity incapable of evolving: websites are like living beings, they never stop evolving. We cannot always stagnate with the same type of content because eventually, we will be surpassed by other pages. Grow, evolve, improve. That's how websites work.
Information overload: information overload, or infoxication, hinders the user experience and is therefore penalized by Google. Don't put more than the public really needs and organize it in a coherent way. Remember: less is more.
These are the 25 mistakes we should avoid on a website:
Talking about topics that don't matter too much to general managers email list the client: It's important to know the difference between what we want to say and what the client wants to hear, because we could lose potential clients by being too chatty. Building trust and getting straight to the point has to be our top priority.
Too much insistence: “Buy, buy this; please buy!” Doesn’t sound very reliable, does it? A website that is constantly insisting on selling can make the customer feel pressured and end up not buying anything. Sales are a natural consequence of good service; we must focus on making the customer feel comfortable.
Not keeping in touch – what's the point of knowing that 6,000 people have visited our site if we don't have a way to keep in touch with them? We need to find a way to obtain customer data with entertaining options, attract them, make them feel comfortable.
Outdated content: Our information must be up to date to keep the customer entertained and to be easily found by search engines. A page with good visits is more likely to appear first in the search engine. Remember; Google is your friend. Don't forget about it.
Too much unnecessary content: quick navigation, easy-to-process information, important data in sight, keywords, so that the customer can easily find what they are looking for. Our priority is to make it easy for anyone to visit our page; and too much information can overload the customer and make them feel overwhelmed.
Not being adapted for mobile devices: Has it ever happened to you that you visit a website from a mobile or tablet, and you have to zoom in on any word to be able to read it? What is the first thing you do? Leave the website of course. We must make sure that our page is well adapted to mobile devices to avoid this type of situation.
Outdated information: Nothing is more annoying than finding a broken link or an ad that no longer works. It looks bad, like an abandoned website and neither Google nor our valued customers would like to do business with a page full of ads or broken links.
Not being integrated into social networks: social networks are the space for disseminating content par excellence, it is important that the user has the possibility of sharing the content of your website on their profiles.
Autoplays: one of the enemies of the entire internet. There is nothing that scares a person faster than a video that appears without warning and has no pause button. Or a Ricardo Arjona song playing over and over again as if it were torture. Please, say no to autoplays.
Viewing a website as a static entity incapable of evolving: websites are like living beings, they never stop evolving. We cannot always stagnate with the same type of content because eventually, we will be surpassed by other pages. Grow, evolve, improve. That's how websites work.
Information overload: information overload, or infoxication, hinders the user experience and is therefore penalized by Google. Don't put more than the public really needs and organize it in a coherent way. Remember: less is more.