PPC vs Content Marketing: Return on Investment (ROI) Analysis

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Content Marketing vs. PPC , a question that many clients, and even professionals themselves, ask themselves every time they need to start a specific campaign or outline a comprehensive digital marketing strategy .

The question is not minor, since this initial point means the base of a structure that will be built on it, which will represent more or less voluminous investments and, in addition, the hiring of professionals specialized in one or another branch.

Look at the elements that are taken into account when analyzing the return netherlands phone numbers on investment.

The fundamental and qualitative value of Content Marketing vs. PPC  are expressed and exposed almost daily on this blog, but it never hurts to list some of them, the essential ones that have made this strategy the star of brands that perform on the Web:

– Greater engagement with the user and potential lead .

– Greater confidence in the company, product or service.

– The possibility of generating   information relevant to specific users.

– Build a lasting image and relationship.

The opportunity to confront these two dimensions, such as Content Marketing vs. PPC, on a more statistical level, with hard data and numbers that support the Return on Investment (ROI) Analysis, makes it possible to build a well-founded sales machine that is very difficult to avoid.


Online advertising, an inherited model
Online advertising, the champion of digital marketing for years , is a model inherited from the three-dimensional world. But users have matured since the beginning of the Internet, and with them have evolved the techniques to avoid intrusive actions that hinder the enjoyment of content.

That is why anyone who decides to undertake in the digital era will find themselves in a dilemma between Content Marketing vs. PPC.

According to a recent study by AdKeeper, banner ads have decreased in effectiveness, reaching a CTR of one-tenth of one percent.

The users surveyed stated that the main reasons why they do not click on these elements are centered on the fact that it prevents or makes it difficult for them to achieve what they are really looking for.

The factors can be grouped into 3:

– Advertising overload

– The real information is somewhere else

– There are tools that allow you to remove or hide these ads

And the ball is not only in the user's court; on the other hand, they have been penalizing sites for some time now with an unusable profusion of banners or even when these occupy too relevant spaces on a page.