3 best ways to grow your email list

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In our article on email marketing, we touched on the importance it can have for developing an online business. Often, our mailing lists , with relevant emails, are our most important resource and their exploitation should be included in a regular digital marketing strategy. The question remains how to grow that list so that it attracts those who would be truly interested in what you offer them. Here are 3 of the best ways to do that.

increase mailing list

1. E-books
In modern times, customers are much better informed than they whatsapp number used to be, so it is impossible to market a product to them by simply listing its good features (real or imagined). They now tend to research the different options available to them better, so they will easily compare your product with the competition online. One way you can combat this is by providing your potential customers with additional value , such as free education, and what better and easier way to gain knowledge than through e-books ?

As part of a sales funnel , you can offer your customers a free document (report, list, e-book, product catalog), and in return ask for only their email address so they can download it. They then get something that will be useful to them, and you get their contact information, which you can then use in your campaign. This is a common practice of startups and companies whose products are SaaS tools, and which operate according to the B2B concept. An example of such a company and their campaign is AdEspresso with its application for a free guide to Facebook advertising .

e-books

2. Prize games
One of the easiest ways to grow your mailing list is through cont ests, photo contests , quizzes, and activations on your website and social networks, which require you to register via email or leave your email as contact information as a condition for participation. You can further use the addresses you receive to promote and sell your services, if you specify in the contest terms that the information received may be used in this way.

While this is an easy way to increase social media engagement and website traffic, you need to be mindful of your target audience . As we wrote in our previous article , you may end up attracting people who are just there for the reward and not your potential customers and users.

prize games

3. Promotion on social networks
If you want to use social media to grow your mailing list, you can do it in 3 ways:

via a CTA button (call to action button) on your Facebook page, which leads to a mailing list registration form (free),
through paid advertising on Facebook – promoting the CTA button,
via paid advertising on Facebook – a link to download your e-book/document for free (with registration via email) and
through paid advertising on Facebook – promoting a link to sign up for the list/newsletter.
It's best to integrate paid and unpaid forms of promotion for your mailing list sign-ups. It's also useful to occasionally remind followers that they can receive new information and additional content from you, related to your business, via email . Keep in mind that you still need to offer them some benefit in order to leave your contact information.