Free downloadable bonus content related to the post. This is known as shop a content upgrade. . Checklists, worksheets, templates, and free courses all work well.For example, intercom offers an “ultimate guide . To conversational support” in their post about global customer support:lead capturedisplay a lead capture form . When the reader clicks the content upgrade. You can do this with a popup or .
Link to a landing page.For example, sumo delivers their content upgrade via a pop up:you . Can choose whichever method you like. Try testing both ways to see which works best . For your business. Pay-per-click (ppc) advertisingppc is when you pay for clicks to your website.Trafficpay . A platform like google or facebook to show your ads to their users. You’ll pay .