Discover 6 reasons to improve your position on Google
Posted: Mon Dec 23, 2024 5:19 am
Today, more than ever, Google is the world's leading search engine, with great power to influence the decisions of Internet users. Having your company in the best position on Google is essential, as it is the one that controls web searches, determining which pages are most useful and relevant to users.
However, it is precisely this power that Google holds that makes it possible to reach the first page of results on the world's largest search engine.
But what’s so important about being on the first page of Google? In this post, we’ll talk about 6 major advantages of improving your website’s positioning on Google.
Being on the first page of Google – what do I gain from it?
position on google
Put Your Business in Front of New Customers
Being on the first page of Google is important because whatsapp netherlands it puts your business in front of new customers. For example, let’s say you have a physical location. If you had the choice between putting your business on the main road that runs through town, or on a side street that barely gets any traffic, which would you choose? The main road, of course. Because in the end, the more people who see your business, the more people who are likely to become customers or recommend it to others.
Well, Google gets about 167 billion searches per month. So getting on the first page of Google is like locating your business on the busiest road in the city. A very, very, big city.
Increase your Online Visibility
Now, what if you had to choose between the main street of a small town or the main street of a metropolis with people who want and need your business? You would choose the city full of potential customers, right?
In addition to being connected, people are using the internet to make purchasing decisions. According to an infographic published by MineWhat, 81% of buyers conduct online research before purchasing.
With reviews, maps, ratings and descriptions, the Google search engine results page provides a wealth of information before a user even clicks on any of the search results!
Whether someone clicks on your website or not, being on the first page of Google is important because it puts your business in front of people searching for your services. As we said before, it’s like having your business on the busiest street in a city full of potential customers.
Increase Traffic to Your Website
One of the main reasons people turn to Google is because they are looking for an answer to something that is important to them. Whether it is information about a product, service or something more subjective, but which can be added to a service that your company offers. For example, a person asks “what is yoga” and you have a space that, among other things, offers the practice of yoga. Even if this person was doing this research for a college or professional assignment, your website being on the first page will attract them. And, if this person finds the information they need on your website, it will increase traffic even if, at first, there are no new enrollments.
The first page of Google yields about 10 results, and considering that 91% of users never go to the second page , it seems like those 10 results are enough.
Being on the first page of Google dramatically increases traffic to your website. In fact, the first page of Google captures at least 71% of web traffic (some sources say as high as 92%). The second page is far from being a success: that percentage tends to drop to 6% of website clicks. This sharp decline in web traffic is an indication of the importance of the first page of Google.
Increase your Experience
Getting on the first page of Google requires a significant increase in the quantity and quality of your content. Of course, it takes time to build content and for Google to recognize that it meets the needs of people searching for information. However, the increased traffic from ranking higher on Google is well worth the investment and the wait.
Additionally, writing regularly about your business will require you to stay up to date with the latest industry news. Appearing on the first page of Google is important because it makes it easier to develop and maintain a solid knowledge base on which your business can stand.
Increases Credibility
One of the most important benefits of being on the first page of Google is that it builds trust and credibility. First of all, Google is a widely used and highly trusted platform that people trust. Being on the first page of the search engine is like telling people that you have Google’s approval.
If people trust Google and Google approves of you, people will be more likely to trust you.
There are no shortcuts to improving your Google rankings. It’s a long-term process of providing accurate, consistent information that facilitates a positive user experience.
Increase Engagement
As mentioned above, improving your Google rankings requires content , and I mean lots of content. With more content, you have more material to promote your business. You can share links to blog posts and pages on your social media and email channels. You can also take small excerpts from larger publications to create social media posts. You can even take information from blog posts and use them for printed brochures and other offline marketing strategies.
In your efforts to get to the first page of Google, where people will discover you more often, your content boost means maximizing engagement opportunities through social media and email. The more you can engage with your followers, the more you can strengthen your connection with them.
Getting on the first page of Google, or even improving your ranking, is very doable, even for small businesses. It takes work and time, but it’s one of the most important things you can do for your business.
However, it is precisely this power that Google holds that makes it possible to reach the first page of results on the world's largest search engine.
But what’s so important about being on the first page of Google? In this post, we’ll talk about 6 major advantages of improving your website’s positioning on Google.
Being on the first page of Google – what do I gain from it?
position on google
Put Your Business in Front of New Customers
Being on the first page of Google is important because whatsapp netherlands it puts your business in front of new customers. For example, let’s say you have a physical location. If you had the choice between putting your business on the main road that runs through town, or on a side street that barely gets any traffic, which would you choose? The main road, of course. Because in the end, the more people who see your business, the more people who are likely to become customers or recommend it to others.
Well, Google gets about 167 billion searches per month. So getting on the first page of Google is like locating your business on the busiest road in the city. A very, very, big city.
Increase your Online Visibility
Now, what if you had to choose between the main street of a small town or the main street of a metropolis with people who want and need your business? You would choose the city full of potential customers, right?
In addition to being connected, people are using the internet to make purchasing decisions. According to an infographic published by MineWhat, 81% of buyers conduct online research before purchasing.
With reviews, maps, ratings and descriptions, the Google search engine results page provides a wealth of information before a user even clicks on any of the search results!
Whether someone clicks on your website or not, being on the first page of Google is important because it puts your business in front of people searching for your services. As we said before, it’s like having your business on the busiest street in a city full of potential customers.
Increase Traffic to Your Website
One of the main reasons people turn to Google is because they are looking for an answer to something that is important to them. Whether it is information about a product, service or something more subjective, but which can be added to a service that your company offers. For example, a person asks “what is yoga” and you have a space that, among other things, offers the practice of yoga. Even if this person was doing this research for a college or professional assignment, your website being on the first page will attract them. And, if this person finds the information they need on your website, it will increase traffic even if, at first, there are no new enrollments.
The first page of Google yields about 10 results, and considering that 91% of users never go to the second page , it seems like those 10 results are enough.
Being on the first page of Google dramatically increases traffic to your website. In fact, the first page of Google captures at least 71% of web traffic (some sources say as high as 92%). The second page is far from being a success: that percentage tends to drop to 6% of website clicks. This sharp decline in web traffic is an indication of the importance of the first page of Google.
Increase your Experience
Getting on the first page of Google requires a significant increase in the quantity and quality of your content. Of course, it takes time to build content and for Google to recognize that it meets the needs of people searching for information. However, the increased traffic from ranking higher on Google is well worth the investment and the wait.
Additionally, writing regularly about your business will require you to stay up to date with the latest industry news. Appearing on the first page of Google is important because it makes it easier to develop and maintain a solid knowledge base on which your business can stand.
Increases Credibility
One of the most important benefits of being on the first page of Google is that it builds trust and credibility. First of all, Google is a widely used and highly trusted platform that people trust. Being on the first page of the search engine is like telling people that you have Google’s approval.
If people trust Google and Google approves of you, people will be more likely to trust you.
There are no shortcuts to improving your Google rankings. It’s a long-term process of providing accurate, consistent information that facilitates a positive user experience.
Increase Engagement
As mentioned above, improving your Google rankings requires content , and I mean lots of content. With more content, you have more material to promote your business. You can share links to blog posts and pages on your social media and email channels. You can also take small excerpts from larger publications to create social media posts. You can even take information from blog posts and use them for printed brochures and other offline marketing strategies.
In your efforts to get to the first page of Google, where people will discover you more often, your content boost means maximizing engagement opportunities through social media and email. The more you can engage with your followers, the more you can strengthen your connection with them.
Getting on the first page of Google, or even improving your ranking, is very doable, even for small businesses. It takes work and time, but it’s one of the most important things you can do for your business.