Keywords – why are they important in content strategy?

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It may seem like a new term, from the digital age. However, keywords have been around for a long time. Even before the arrival of the internet, archivists used keywords to, for example, organize files in libraries, catalogs, articles, among others. The use of keywords makes work easier in many professions. After all, they are words or terms that direct a subject, or segment it.

In digital marketing, we use long-tail keywords or just keywords. Both have the same function: filtering searches for a specific topic or subject.

But how important is it to do SEO for keywords? What does it mean to “fight for them”? Keep reading and we’ll explain it in a simple, quick and educational way.

Keywords and SEO
Keywords are terms made up of one or more words that are whatsapp mexico number used on search engines. In other words, they are the questions that internet users type to find a solution to a problem, or to search for a product or service. In short, keywords are the main digital marketing tools for getting users to find you or your business. Therefore, SEOing your content is the fastest way to organically reach the first page of Google and attract the attention of this user.

When it comes to optimization, your content marketing strategy must include keywords that are linked to your business, website, networks, and digital media. In other words, if your core business is related to agribusiness, you should configure your website, for example, with at least 3 keywords, including long-tail keywords, within this context. Another important point is to have a Google My Business account, also with configured keywords, linked to the profile of this media.

How to win a keyword contest?
The best strategy is undoubtedly to keep an eye on Google updates . When used strategically, they open doors and windows, bringing qualified leads inside. In other words, they attract the right people to your business in the digital world. In other words, when used correctly, it ensures that your business is found, your content is read, your profile is shared; and even some likes on the published material. In short, it is the tool of the eyes of content marketing.

That said, let's take another step to win this dispute. Also invest in Google Ads. Google's advertising platform has a keyword planner that will certainly boost the reach of your ad. Combining content marketing to work on organic media with a paid media strategy is the path to success in gaining qualified leads, increasing your sales and digital presence.

In Google Ads, keywords are configured to be found. In other words, the search terms that you want to link to the business. For terms not associated with the brand or business, the filter is negative keywords . In other words, the search terms that you do NOT want to link to the business.

If your business is in the agribusiness sector, for example, you can filter “global warming” or “deforestation” as “negative keywords”. This way, the search terms that you don’t want to be linked to your company are configured in the platform.

The fight for keywords on Google is so important that two major companies in the retail sector are fighting over the right to them in court. In February of this year, an injunction was issued, but both companies are awaiting a final verdict before Black Friday this year.

Algorithm and digital presence
All integrated digital marketing actions increase the business's digital presence. Optimizations make Google's algorithm work in your favor. However, it is not enough to configure and create SEO plugins without feeding your media and networks with relevant and quality content.

Linking one keyword to another, building links and other integrated actions enhance the use and reach of the keywords being worked on. However, if used without strategies and in a way that violates Google's best practices, the result is the opposite. In other words, you may be penalized by Google.

Google's artificial intelligence does not like inappropriate use of words, excessive use or lack of connection between the term and content. On the other hand, the algorithm views your content positively when it is interacted with, when the text uses synonyms for the keyword in question and when your content is cited outside of your channel.

If you want to know more about SEO, keywords, long tail, negatives and how to boost your digital presence with content marketing, get in touch. Our team is an expert in the subject.