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Posted: Mon Dec 23, 2024 4:40 am
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12: Creating contextual offers ft. Bank of America
Timing is one of the most significant variables in effective offers.
Below, Bank of America does an excellent job using first party data to determine the appropriate time to make an offer. This offer is triggered when a customer's bank account falls below a certain thres cell phone lists for sale hold.
The value proposition is clear, centered on the possibility of an unexpected expense that caused the account balance to dip.
Next Steps...
To create your own trigger based marketing strategy, you need to build a few specific capabilities.
Create a Complete Customer View- First, you need to connect all customer data into one place. Customers engage with your brand across channels. Having an omnichannel strategy in place to connect this data is the first step toward using advanced triggers.
Determine Which Triggers Matter for Your Business - Second, want to determine which triggers are important to your business. While certain triggers are applicable to all businesses (like shopping cart abandonment), others are dependent on your business model.
Wireless charging case
Universal pairing across platforms and devices
12: Creating contextual offers ft. Bank of America
Timing is one of the most significant variables in effective offers.
Below, Bank of America does an excellent job using first party data to determine the appropriate time to make an offer. This offer is triggered when a customer's bank account falls below a certain thres cell phone lists for sale hold.
The value proposition is clear, centered on the possibility of an unexpected expense that caused the account balance to dip.
Next Steps...
To create your own trigger based marketing strategy, you need to build a few specific capabilities.
Create a Complete Customer View- First, you need to connect all customer data into one place. Customers engage with your brand across channels. Having an omnichannel strategy in place to connect this data is the first step toward using advanced triggers.
Determine Which Triggers Matter for Your Business - Second, want to determine which triggers are important to your business. While certain triggers are applicable to all businesses (like shopping cart abandonment), others are dependent on your business model.