How does aligning real estate sales strategy with digital strategy help?
Posted: Mon Dec 23, 2024 4:31 am
The real estate sector is entering this wave of evolution towards the digital world and there are different references that have been around for years such as Lamudi or Inmuebles24, but developers are also choosing to open their sales channels more to their own portals or pages dedicated only to themselves.
To begin aligning your real estate sales strategy, you must laos email list understand the world of digital advertising. Although a certification is not necessary, it is essential to understand the basic principle that “Consumers do not behave the same way in person as they do online.” Once this is understood by both the sales management and the sales force, you are on the other side of the world of digital sales.
What aspects should be taken into account specifically in the real estate sector when selling?
All kinds of sectors are getting into online sales, and real estate is no exception. There are different ways of having a stock and a catalogue of products online. However, selling a pair of fashionable headphones in a marketplace or e-commerce for 2 thousand pesos is not the same as selling a house or apartment that costs from 2 to 20 million pesos, so digital strategies are very different.
An important aspect is good segmentation of your market . Knowing the market that is likely to buy an apartment or house is quite small, and if the developer knows every detail of its target audience, it is above any competitor.
Another aspect is that you should look for all possible spaces to be able to advertise your products. Look for real estate brokers, or portals that offer not only your product, but other developments or projects very similar to yours in different areas. The fact that you appear next to other properties will always create trust in users.
To begin aligning your real estate sales strategy, you must laos email list understand the world of digital advertising. Although a certification is not necessary, it is essential to understand the basic principle that “Consumers do not behave the same way in person as they do online.” Once this is understood by both the sales management and the sales force, you are on the other side of the world of digital sales.
What aspects should be taken into account specifically in the real estate sector when selling?
All kinds of sectors are getting into online sales, and real estate is no exception. There are different ways of having a stock and a catalogue of products online. However, selling a pair of fashionable headphones in a marketplace or e-commerce for 2 thousand pesos is not the same as selling a house or apartment that costs from 2 to 20 million pesos, so digital strategies are very different.
An important aspect is good segmentation of your market . Knowing the market that is likely to buy an apartment or house is quite small, and if the developer knows every detail of its target audience, it is above any competitor.
Another aspect is that you should look for all possible spaces to be able to advertise your products. Look for real estate brokers, or portals that offer not only your product, but other developments or projects very similar to yours in different areas. The fact that you appear next to other properties will always create trust in users.