AB Testing Benefit 1: Improve ROI from Current Traffic
Posted: Mon Dec 23, 2024 4:22 am
AB Testing Benefits: How To Use Testing to Improve eCommerce Stores
Recall that AB tests determine the best option out of a possible range. With this in mind, we can quickly go through a number of AB testing opportunities.
We could test what offer resonates best with returning customers.
We could test which products recommendations convert the best for a given product sku.
Customer experiences can also be tested. For exam cell phone list ple, we could test to see if a welcome pop-up performs better than a message bar.
As a fundamental tool in conversion rate optimization, testing maximizes your ability to monetize existing traffic.
Using AB testing, you can:
Directly multiply profit
Lower your cost per customer acquisition
Unlock channels for lead generation
Increase affiliate benefits & pay without impacting bottom line
2016 homepage
2018 homepage
Recall that AB tests determine the best option out of a possible range. With this in mind, we can quickly go through a number of AB testing opportunities.
We could test what offer resonates best with returning customers.
We could test which products recommendations convert the best for a given product sku.
Customer experiences can also be tested. For exam cell phone list ple, we could test to see if a welcome pop-up performs better than a message bar.
As a fundamental tool in conversion rate optimization, testing maximizes your ability to monetize existing traffic.
Using AB testing, you can:
Directly multiply profit
Lower your cost per customer acquisition
Unlock channels for lead generation
Increase affiliate benefits & pay without impacting bottom line
2016 homepage
2018 homepage