In the second part of our blog article, we will soon inform you about other exciting updates at HubSpot. Until then, I look forward to hearing your opinion on the HubSpot update in the comments.Competitors as keywords? Is this a good SEO strategy?
by Carsten Lange , on 22.10.2014
Google_AdWords_Brand_Names_141021-1 in a gambling data taiwan Google search - and my AdWords ad is at the top of the search results. But is that even allowed? The Frankfurt Higher Regional Court has made an interesting ruling on this.
Many people who have already set up a Google AdWords campaign know the problem: Should I include the brand names of my competitors when creating keywords? In the end, this inclusion of competitor brands means that my AdWords ad is also displayed when a searcher enters the competitor's brand name in the search field.
This is of course tempting, as I could potentially direct my competitor's prospects or customers to my site. But is it allowed?
The thought is tempting! Someone enters the brand name of one of my competitors
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