What do you say?
As a representative of an agency and as a HubSpot partner, it's about what you stand for. Who you are is what you do! And that's not so easy to formulate from the limitations of your own perspective. Because I suddenly wonder how you can summarize our agency work in one title:
We are a marketing agency?
We are coaches for modern sales?
We are expedition leaders of digital transformation?
The ambiguity makes me feel like I don't understand gambling data hong kong the question, let alone that the answer is easy for me.
But you can only apply confidently what you understand. It's about expertise and that is the core of every inbound strategy. Implicitly, this sales boot camp made me think about my own inbound marketing. That's unexpected, but excellent as a learning effect.
And the sales mentor’s simple question leads to a complex discussion about positioning throughout the entire agency.
The result is well thought out, surprising, clear and can be read in the credo of our homepage. The essence in HubSpot jargon is:
We are a “growth agency”.
Not a term that is easy to translate. But a title that is as apt as it is challenging: Letting others 'grow'.
You express your biography. And then you realize: You are not the person being addressed!
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