Conclusion on social media usage in 2018

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Twitter is characterized by the fact that communication takes place in real time and is therefore used as a source of information by many people. The big advantage of this network is the high interaction rate, which also ensures a lot of traffic on your website. However, only those companies that publish their content regularly and in tight time frames will be successful.

XING
XING primarily offers a network for business gambling data morocco networks in Germany. According to its own information, with 13 million users it is the leader in the DACH region and almost all German companies are active on XING. It is particularly suitable for recruiting, maintaining existing customers and building reach through multipliers and decision-makers.

The ARD-ZDF online study shows a growth in weekly usage of 2% compared to the previous year. Also striking is the relatively high level of usage in the older age groups (30 years and older: 8 %).


In general, it can be said that media internet usage has increased again this year. The increased social media usage among 30 to 49 year olds is striking. In addition, younger users are increasingly turning to alternative communication channels such as Instagram or Snapchat. Companies can reach a broad audience of all ages on the most popular platforms such as Facebook and Twitter. However, this is also where competition among advertising companies is at its highest.