The IT company has now set itself the goal of generating 20 new customers per month through its website.
How many website visitors does the company need to achieve this goal? Or to put it another way: How high does the monthly traffic need to be to get 20 new customers per month?
Here’s how to calculate “back”:
Traffic = Number of new customers / (Lead Conversion Rate * Customer Conversion Rate)
Traffic = 20 / (0.0167 * 0.1)
Traffic = 11,976 → to achieve your company goal gambling data greece of 20 new customers per month, you should bring an average of just under 12,000 visitors per month to your website.
Determine the sources of your website traffic
Where do my website visitors come from? Inbound marketing software such as HubSpot allows you to track which sources generate the most traffic.
This way you can see which pages potential or existing customers have visited via which channel and with which device. For example, via organic Google searches, PPC ads such as AdWords, social networks or through email campaigns.
Here you will find a small overview of possible traffic sources:
Paid search are sources for which the website operator pays per ad.
Direct traffic is direct visits to the website. The visitor has entered the web address of the page in the address bar.
Organic search affects all search engines such as Google or Bing. Anyone who came to the website via organic search has previously entered a keyword and clicked on a search result.
Referrals are clicks via external links. If another website links to your website (= backlink) and a visitor clicks on it, they are counted as a referral visitor.
Is the goal set too high? What do you think?
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