These days, back from vacation, and with the aim of putting the gears back into full gear, I find myself looking for information on why video is an excellent tool for marketing and how through it we can reach the highest levels of conversion .
After spending hours researching, looking at a few infographics and reading a large number of statistical reports, it has become very clear to me that there is no doubt that in the B2C field, video improves visits to the website it promotes by more than 50%. But that's not all: more than 78% of Internet users watch videos once a week and more than 50% every day. This means that 95% of the information is retained more easily and brand awareness grows, which is why video is the most powerful weapon for conversion...
Yes, of course, in B2C, but what happens in B2B?
70% of B2B companies use video in their marketing strategies. But that's not all. They are making great efforts in content marketing and social media strategies in which video also benefits: video has made the biggest jump in 2012, going from 52% of companies that include it in their marketing campaigns to 70% and it aims to continue growing.
According to YouTube statistics:
More than 1 billion unique users visit YouTube every month.
More than 6 billion hours of video are freight forwarder email list watched every month – 50% more than last year.
100 hours of video are uploaded every minute.
More than 25% of content is viewed on mobile devices.
These are more than enough reasons to start considering video strategies in our communications and marketing campaigns. Their effectiveness is demonstrable:
Generates 400% more engagement than static content .
Multiply the Click-Through rate by 3 .
Purchase intentions increase by 64% and 97% are through social networks.
Increase brand recognition by 15% .
Increases the time spent on a website by 10%.
Video is scalable to any marketing campaign based on online communication. We can watch it on any device, share it on social networks, send it by email, direct traffic to a landing page that contains it - there's no excuse anymore.