Drive sales with embedded offers

[robiulhasan]

Welcome email series examples
1. How Sephora deepens customer loyalty with their welcome email campaign
2. How Nike introduces new customer's to membership benefits.
Next steps....
Benefits of welcome emails
After cart abandonment campaigns, welcome email series are the greatest opportunity for brands to increase revenue.

Investing in excellent welcome emails is worth it. The major ben cell phone database efits include increased engagement, mail delivery, and profits.

1. Subscribers who interact with welcome messages buy more
Subscribers are most engaged right after they sign up.

In fact, this excellent study by Return Path shows that subscribers who engage with a welcome series purchase up to 62.23% more than those who did not.

This mirrors what we see in RFM analysis, where customers who just bought an item are actually most likely to engage with after sales offers than a behavioral segment which did not buy an item.

Subscribers who engage with a welcome series purchase up to 62.23% more than those who did not. - data from Return Path

2. Welcome emails have higher open rates than most other triggered email types