The target audience is divided into direct and indirect . and are the initiators of the purchase. Indirect are those who are most likely to purchase the product, but are not the initiators.
For example, the direct target audience of a flower shop whatsapp number data is girls, because they want to be given flowers. And their boyfriends are indirect, because they will make a purchase for their beloved.
In addition, the compiled target audience must be taken along Ben Hunt's ladder of recognition, which involves tracking the state of a potential buyer. This ladder has only 5 steps, where at each stage of its development the target audience is aware of the problems, the product, and the details to varying degrees. Simply arrange your clients into levels:
The way you rank your target audience will help you understand what is valuable to each of them right now. Then, each subgroup should be shown ads with different information.
Have you just entered the market? Haven't had any sales yet, and don't know who your target audience is? Analyze your direct competitors. If this doesn't work, then targeted advertising will come to the rescue. To do this, several ads are launched for a wide audience during the test period. Advertisement statistics show who responds best to the offer. After preliminary data, unnecessary audiences are filtered out based on the bounce rate, and a repeated advertising campaign is launched to test various hypotheses.
And if you yourself cannot find your target audience, then the specialists of the web studio "AXIOMA" will be happy to help you with this.