1- Conversion: customers are looking for more direct and faster communication. SMS has the strategy of being a short message that does not take 3 minutes (the maximum time that customers usually spend reading an advertisement). Therefore, clicks on SMS are higher compared to other communication channels, such as email.
2- Low cost: SMS is one of the most economical channels. Due to the increase usa business email lists in users in other communication strategies, the cost of SMS is low and in some telephone operator plans SMS is unlimited. Companies invest at a low cost and the return is higher.
3- Delivery guarantee: Nowadays, electronic devices are used constantly. Therefore, SMS messages are received successfully and viewed quickly on cell phones. This creates curiosity in the customer who clicks on the message to check what was received, leading the company to success in message clicks.
"4- Monitoring results: the tool allows the company to monitor all the metrics of the strategy, being able to verify: target audience, most viewed topics, number of clicks and decision-making through the message. With this information, the company that knows how to structure it will be able to stand out in the market in a positive way.
5- Ease: today, as we said, it is very practical to access your cell phone and click on the message received. When interested, you click on it and go to the desired page, if not, you read it and throw it in the trash, that is, the customer clicks on the message anyway. So, SMS is a way for the company to show its product or service and assess who is really interested, without forcing the customer and without them having to go to the company or brand's location.
These are some of the advantages that the SMS tool offers to companies that invest in this communication channel. They are the most sought after by all types of segments, having the simple: practicality and speed.