Deloitte has collected a series of statistics that allow you to precisely contextualize the centrality of a multichannel strategy for your local commerce work.
click and collect
The evolution of post-pandemic habits.
The COVID-19 pandemic has forced some consumer cohorts philippines phone number list to experiment with new shopping dynamics. In this context, buy online and pick up in store has become an essential offering. Its adoption was initially accelerated for safety reasons , but it has evolved into a convenience factor for many shoppers.
So much so that today this trend is overtaking in-store purchases : in recent years, click and collect has increased from 15% of orders to 25% because the benefits are clear.
Click & collect – which translates to buy online and collect – offers numerous advantages, such as the convenience of shopping online and the possibility of avoiding queues in stores.
Furthermore, even if you use e-commerce to make the transaction, with C&C you can ask for advice from the store staff when collecting the order.
So, if you have doubts or curiosities you can talk to real people. Obviously online stores have always tried to eliminate these frictions by adding FAQ pages , chats to ask questions and sections dedicated to support. But it is not always enough.
That's why having a click and collect option can reassure the public that they still need human contact . For stores, this service can be useful to increase sales, improve user experience and build customer loyalty.