Case study: Before and after image optimization
Posted: Sat Feb 01, 2025 9:54 am
A small online jewelry store had a low conversion rate even though it was on par with other similar stores. The problem was identified as the poor quality images of the products. The images captured by the company had poor lighting and a poor background, which failed to highlight the details of the jewelry. As a result, they gave the customer a bad impression and discouraged them from buying.
To this end, the store endeavored to enhance the product images that it had put up for sale. They procured good lighting equipment to take advantage of the sparkles and the texture of the jewelry and replaced the cluttered background with a plain white scene to ensure that the focus was on the products. Moreover, they used other applications such as Adobe Lightroom to edit the images by adjusting the brightness, contrast and sharpness.
The outcome was quite impressive. The store’s conversion rate increased by 25% within the first month. Many of the customers commented that the new images helped them to see the details and the quality of the jewelry thus building their confidence to buy.
Conclusion
Improving the product images remains one of the key veterinary email list activities that can greatly improve the performance of an e-commerce business.
Now is the time to act! Check your current product images and assess the areas that can be improved. It is important to note that even small changes can bring big results to your sales and brand reputation.
In order to come up with good results, it is recommended to use tools such as aoGen that generates professional backgrounds using artificial intelligence. Get to work and improve your product images and see the effects that it will have on your business.
To this end, the store endeavored to enhance the product images that it had put up for sale. They procured good lighting equipment to take advantage of the sparkles and the texture of the jewelry and replaced the cluttered background with a plain white scene to ensure that the focus was on the products. Moreover, they used other applications such as Adobe Lightroom to edit the images by adjusting the brightness, contrast and sharpness.
The outcome was quite impressive. The store’s conversion rate increased by 25% within the first month. Many of the customers commented that the new images helped them to see the details and the quality of the jewelry thus building their confidence to buy.
Conclusion
Improving the product images remains one of the key veterinary email list activities that can greatly improve the performance of an e-commerce business.
Now is the time to act! Check your current product images and assess the areas that can be improved. It is important to note that even small changes can bring big results to your sales and brand reputation.
In order to come up with good results, it is recommended to use tools such as aoGen that generates professional backgrounds using artificial intelligence. Get to work and improve your product images and see the effects that it will have on your business.