Music Marketing vs. Celebrity Marketing
Posted: Sun Dec 22, 2024 10:07 am
What doesn't help make that dotted line solid is that marketing research has generally supported the idea that watching an interview or reading an article doesn't by itself drive a consumer action, like buying a concert ticket, following you on Spotify, etc. Broadly speaking, the music industry understands that it contributes immeasurably alongside other non-advertising efforts.
"Does this mean that she can't provoke a fan reaction on her own?"
No, but it is considered less reliable.
Over the years, the most powerful people running the American music industry have considered a dynamic public relations campaign to be the icing on the marketing cake. And yet musicians, both indian mobile number independent and signed, often have the perception that publicity validates their work and that good press separates the amateurs from the professionals.
Look at the disconnect between the two. No one seems to see it the same way. As a former advertising professional, I have a different point of view – that of someone who has done the work. And I can honestly say that I think the misconceptions about advertising are even more inaccurate and certainly more unhealthy than ever.
During my decade as a professor at New York University's Institute for Marketing and Management in Manhattan, I often lectured on publicity as an essential component of effectively marketing artists, songs, and recordings. One very important distinction I always stressed was the monumental difference between marketing music and marketing celebrities.
"Does this mean that she can't provoke a fan reaction on her own?"
No, but it is considered less reliable.
Over the years, the most powerful people running the American music industry have considered a dynamic public relations campaign to be the icing on the marketing cake. And yet musicians, both indian mobile number independent and signed, often have the perception that publicity validates their work and that good press separates the amateurs from the professionals.
Look at the disconnect between the two. No one seems to see it the same way. As a former advertising professional, I have a different point of view – that of someone who has done the work. And I can honestly say that I think the misconceptions about advertising are even more inaccurate and certainly more unhealthy than ever.
During my decade as a professor at New York University's Institute for Marketing and Management in Manhattan, I often lectured on publicity as an essential component of effectively marketing artists, songs, and recordings. One very important distinction I always stressed was the monumental difference between marketing music and marketing celebrities.