Criteria for monitoring goals
When it comes to selecting parameters for monitoring targets, specific criteria are selected.
The Yandex.Metrica system provides several categories of criteria for monitoring goals:
number of pages viewed during the visit (from one to five or more);
viewing specific resources with specific addresses (for example, visiting the checkout page: http://site.ru/checkout/) ;
JavaScript actions (for example, clicking on the add to cart button labeled "ADDTOCART");
combined goals (visitors navigated to the Catalog page and used the add to cart button).
Once these goals are set up, conversion data is collected brazil mobile number list for subsequent analysis. The Conversions report will display the dynamics of changes over time.
Case: VT-metall
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Monitoring result
A configured goal report will show the dynamics of achieving certain objectives, for example, the process of creating an order on the website for a selected period.
The evaluation of target visits is expressed in absolute numbers, but contains significant information. These are the users who performed important actions for the company, for example, placed an order or added a product to the basket.
A user can accomplish multiple goals during a single visit by repeatedly visiting the same page or using the same feature on the site again.
Viewing online store conversion in Yandex.Metrica
Source: shutterstock.com
The Metrica 2.0 report allows you to visualize the dynamics of online store conversion for specific user groups that are most important for your business. For example, if you need to analyze traffic from social platforms or search engines, and also determine what devices customers use to access the online store - mobile or stationary.
Typically, the majority of website visitors come from search engines, followed by direct visitors. This data is provided by the Sources Summary report.
Conversion statistics
To drill down into the user base, we go to the Conversions section of the report and apply the following filter: Select Segmentation > Pre-built Segments > Search Traffic. There is no need to specify the use of a specific search engine. As a result, we can see the conversion statistics of the online store exclusively for users who came from search engines.
Search is the source of more than half of all targeted visits to the site – for the task “Order placed” it is 97 out of 157 visits, which is 54% of the total traffic. The conversion rate at the last stage of the composite goal is 7.87%, which is slightly higher than the site average of 6.93% and indicates its high efficiency.
Viewing online store conversion in Yandex.Metrica
Source: shutterstock.com
Direct visits are the second most popular traffic source for the online store. To identify individual data on this channel, we use the following segmentation scheme: Segment > Sources > Last Source > Source Type > Direct visits to view the corresponding conversion statistics.
The conversion rate at the final step reached 8.41%, which indicates that the effectiveness of direct visits exceeds search traffic.
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