emotional factors
How do you determine the emotional factors that can make your buyer persona decide to show more interest in your emails?
Beyond the techniques, tricks, tips and actions that have proven to be valid for designing indonesia whatsapp mobile number unique email pieces, there is an intangible factor that is also decisive. It is emotion. And yes, it will help you achieve higher email opening rates.
You see, the average number of emails a professional receives today is around 116. So it's more than obvious that email marketing needs to be strategic if it wants to stand out from the noise. And this affects it from the moment it appears in the inbox.
Think about it. Are you really getting attention from your emails without even being opened?
According to Chadwick Martin Bailey , 64% of the time a user opens an email it is because of the subject line. What you decide to include in it will be decisive. And in this sense, there are several emotional factors that will help you empathize with the recipient in a more direct way.
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TABLE OF CONTENTS
What emotional factors have a say in the opening of an email?
1.- Personalization
2 – Apply a touch of mystery
3.- Always enhance the feeling of urgency whenever you can
3.- Are emojis among emotional factors?
4.- Identify yourself
5.- Use testimonials
6.- Don't use sales language
7.- Make the customer feel special
What emotional factors have a say in the opening of an email?
This is a well-known but very significant fact. 95 % of purchasing decisions are made on an emotional level. And this has repercussions on any marketing strategy, whether on social media, a landing page or in the email itself.
Using emotional factors as a hook to generate new needs, achieve empathy and achieve a special connection with the user is one of the practices that not all intelligent marketing managers know how to implement. But in reality it is one of the bases of neuromarketing . And for this reason alone, any marketing manager should consider this option.
It's not that complicated to apply emotional factors to your own affairs.
If you manage to play your cards right with the most basic emotions, you will be able to establish a stronger bond. Which, as a consequence, will end in conversion.
So what's the first step? Knowing your subscribers really well. And to do this, it's vital that you have a segmented opt-in database . Only then will you be able to determine:
What are you interested in?
What are your needs?
What are you looking for?
What are your shopping habits?
What catches your attention?
What type of email would you open?
What stimulates your curiosity?
Furthermore, without all this information you will not be able to move on to the first of the emotional factors to be applied. One of the most important and most needed in any campaign.