Among the possibilities we find the request for content creation by users, as in photo contests, with the winner being chosen based on the likes received .
This typology, for example, is very useful for creating a viral contest , in which participants are share on social media.
A second way, always starting from contests in which user content is received, is to reward the quality of the proposed works , leaving the choice of the winners to a jury. In this case we can code number of philippines expect to receive higher quality works, which can be used, for example, to create new advertising campaigns.
2. Polls / Predictions / Quizzes
Contests, however, can also be simpler in nature, and can for example involve winning if you guess the outcome of an event, such as a match, and in this case obviously both the contest and the brand can be driven by the notoriety to which the event refers.
These are “ prediction ” contests , not to be confused with “ survey ” contests , in which the user is asked to answer questions about the brand , with the possibility of winning prizes.