Performance evaluation criteria

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The idea of ​​creating TikTok channels for store employees came from within the company so that each employee could show the equipment in action, which would help reach a regional audience. This initiative was not planned for a year, but became an on-top task that we decided to implement.



I used AI chat to create a strategy for kuwait phone number search these channels. It helped me define goals, content formats, posting frequency and timing, and ways to engage with my audience. We also defined performance metrics such as views, likes, conversions, and posting schedule adherence.

AI helped create a motivational program for employees



AI also helped create an employee motivation program based on a points system, where the maximum score is 210. The rating level varies from “good” to “excellent”, and employees receive rewards for their achievements.

From idea to implementation

With all this data, we developed a strategy that we handed over to the marketing and sales departments. The project is already running and showing excellent results. AI continues to help us improve structure and creativity, as well as prepare presentations and instructions for employees.

Using AI to create videos: experience with HeyGen
Using AI to create videos: experience with HeyGen

The last example I want to give is about creating videos using AI. The main tool we use in our daily work is GPT chat, but we also actively use other systems, such as HeyGen for video recordings and Gama for creating presentations.