First, we keep our Rock ‘n’ Grow program, with donations of scholarships email list uk at Rock University. This is a way to support underrepresented people who have a monthly family income of less than USD $48,000/year. The courses help most of our beneficiaries to develop their technical skills in Marketing, social media, sales, and customer success. Analyzing the employment market, we also decided to create a new program — that was the brainchild of a former Rock Content employee — and focus on soft skills for young people starting their professional careers.
Rockcamp was born! A program that have weekly mentoring sessions for almost three months with Rock Content’s professionals to be more prepared for their career. In this program, we don’t focus on scalability. Rather, we strive to be closer to these young people and enable growth in their soft skills and experience about how to behave at the beginning of their journey. In the pilot edition, in June of 2021, we had the participation of 15 students — from that, 33% got a job during or after the program — two of them work as young apprentices here at Rock Content.