5. Start Building an Email List and Know How
Posted: Sun Dec 22, 2024 9:05 am
5. Start Building an Email List and Know How You’re Going to Use It
Whatever content you’re creating, you want to put it in front of the right people.
"Content marketing is useless if you're not getting it in front of the right people."
Click To Post on
But before we get into distribution, leveraging social media and all of that, we need to talk about the most important piece of your content distribution puzzle: Email.
Email lets you communicate directly to your subscribers and gets you into their inboxes—where so many of us spend countless hours each week. Starting early with list-building is a great way to amplify the content you’re creating.
In her class Getting Started with Email Marketing, MailChimp product marketing lead Allyson Van Houten runs through some of the basics of how to create meaningful email campaigns, answering some of the biggest email marketing questions that need to be sorted out & aligned with your content marketing strategy.
Which Tools Do You Need?
An email service provider (or, ESP) allows you to send emails, build and maintain your subscriber list, and check reports and analytics on how your campaigns are doing. An ESP will also make sure your emails stay out of spam folders, keep your list healthy and in check, and make sure you’re adhering to all relevant laws around emails.
Here’s a screenshot of the dashboard from within my own ESP ConvertKit, showing stats on how many new email subscribers I’m getting over time, including which forms/offers they sign up for—which helps me keep track of what’s performing best.
There are lots of options, but some of the most popular ones for marketers—and also happen to have lower startup costs are ConvertKit vs AWeber vs Mailchimp.
Here are a few other top email marketing b2b email lists poland to consider:
MailChimp (they have a forever free plan for up to 1,000 subscribers)
ConvertKit (what I personally use)
Campaign Monitor
AWeber
ActiveCampaign
Check out my detailed breakdown of ConvertKit vs AWeber vs Mailchimp for a full analysis about which is the best email marketing tool for bloggers.
Like any “tool” decision, it can always be changed or undone if it’s not working out after a month, and each of these ESPs do a great job of making migration easy.
My advice? Choose the cheapest option that gives you the bare minimum functionality you need in order to achieve your email goals and move on. You can always switch things up and move over to a tool with more options in the future. This echoes the sentiment all of the world’s top bloggers have shared in my roundup of the best blogging tips—keep a tight budget in the early days.
And don’t forget—it’s crucial to ensure you maintain a clean email list in order to ensure high deliverability to your subscribers. Using a good quality email verifying tool can help immensely with this process.
Whatever content you’re creating, you want to put it in front of the right people.
"Content marketing is useless if you're not getting it in front of the right people."
Click To Post on
But before we get into distribution, leveraging social media and all of that, we need to talk about the most important piece of your content distribution puzzle: Email.
Email lets you communicate directly to your subscribers and gets you into their inboxes—where so many of us spend countless hours each week. Starting early with list-building is a great way to amplify the content you’re creating.
In her class Getting Started with Email Marketing, MailChimp product marketing lead Allyson Van Houten runs through some of the basics of how to create meaningful email campaigns, answering some of the biggest email marketing questions that need to be sorted out & aligned with your content marketing strategy.
Which Tools Do You Need?
An email service provider (or, ESP) allows you to send emails, build and maintain your subscriber list, and check reports and analytics on how your campaigns are doing. An ESP will also make sure your emails stay out of spam folders, keep your list healthy and in check, and make sure you’re adhering to all relevant laws around emails.
Here’s a screenshot of the dashboard from within my own ESP ConvertKit, showing stats on how many new email subscribers I’m getting over time, including which forms/offers they sign up for—which helps me keep track of what’s performing best.
There are lots of options, but some of the most popular ones for marketers—and also happen to have lower startup costs are ConvertKit vs AWeber vs Mailchimp.
Here are a few other top email marketing b2b email lists poland to consider:
MailChimp (they have a forever free plan for up to 1,000 subscribers)
ConvertKit (what I personally use)
Campaign Monitor
AWeber
ActiveCampaign
Check out my detailed breakdown of ConvertKit vs AWeber vs Mailchimp for a full analysis about which is the best email marketing tool for bloggers.
Like any “tool” decision, it can always be changed or undone if it’s not working out after a month, and each of these ESPs do a great job of making migration easy.
My advice? Choose the cheapest option that gives you the bare minimum functionality you need in order to achieve your email goals and move on. You can always switch things up and move over to a tool with more options in the future. This echoes the sentiment all of the world’s top bloggers have shared in my roundup of the best blogging tips—keep a tight budget in the early days.
And don’t forget—it’s crucial to ensure you maintain a clean email list in order to ensure high deliverability to your subscribers. Using a good quality email verifying tool can help immensely with this process.