3 reasons for the loss of foreign trade customers

[mmehedi*#]

Faced with increasingly fierce market competition, enterprises have found that the cost of developing new foreign trade customers is much higher than retaining old customers. Although business operators are increasingly aware of the importance of customers to enterprises, customer loss still occurs from time to time due to the lack of effective management tools. This seems to be a thorny problem. However, by adopting a CRM system, you can effectively prevent the loss of customer resources, or at least uk phone numbers list reduce the loss rate. Here, we will summarize 3 reasons for the loss of foreign trade customers and propose corresponding preventive measures.




1. Sales staff resigned and lost contact with customers


Usually, foreign trade customer information is mainly controlled by sales staff. When the company is small or has a small number of customers, the boss may be able to understand the customer situation of each salesperson. However, as the scale of the company expands, especially when cross-regional sales occur, business operators simply cannot fully understand the customer situation of each salesperson.




Therefore, when there is a personnel change in the salesperson, a good practice is to hand over all foreign trade customer information to the company in the form of documents. Although the company can obtain a customer list, it has no way of knowing which customers are key customers, which customers are about to sign orders, which customers have already quoted, and the specific quotation amount. In a worse case, the customer information handed over by some sales staff may be some worthless customers, or even contain false information.