In my previous post titled "Top 15 Web Metrics" I france email list wanted to share with you some useful web metrics which should be tracked for a classified (e-commerce) site with a free analytics tool such as Google Analytics. This time, I'd like to focus more on tracking KPIs related to SEO. Why? You'll all probably agree with me that: SEO is always a long-term process which never really ends, SEO is always about a lot of resources and efforts put to gain maximum profits which are visible after some time.
These two reasons are important enough to take a very close eye on efficiency of SEO in order to have a clear picture if the process is on the right track. Below you'll find my list of favourite SEO KPIs which we are able to track with Google Analytics and therefore quite often deliver to our clients. Please note I am always referring to "organic search" traffic data and the order of KPIs is completely random. CRITICAL SEO KPIs (these are my favourites and give the most valuable information) 1.