Their style, even their approach to a project, and that’s the true judge. I call that style email list providers in germany flexing. I’ve done a webinar on style flexing like eons ago and I still believe it’s a great phrase that helps people understand that there’s actually a style that is flexible out there. One writer doesn’t have one monotone style that is the way that they write. No, they actually flex their style to align with your brand’s tone and style.
Peçanha: Got it. So would you say that being flexible, is a very important characteristic of a good writer? Byron: Not only important, probably the most important, particularly for freelancers that are working with a variety of customers. If you’re a single writer working for a single brand, you might have to flex your style for different audiences, for example Facebook, Twitter, Linkedin. Three very different audiences there. Once again style flexing becomes the centerpiece of that art for a content creator. That’s a whole other subject, by the way.