Maybe you’re a slightly larger company and

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You’ve got more budget. You’ve got a half a million dollar budget, maybe even a million dollar budget and five people may be right but if you’re really going all in with both Marketing and Content Marketing it’s more like a football team. I’ll use the word liberally meaning soccer in your technology, or US terms. But the bottom line is that you need more people and that might mean you might have multiple products that you’re trying to promote to multiple disciplines, multiple product pages on your website or a volume you need to produce, more social channels you need to cover.


If you just think about it and then look at the performance that your management team is asking email list providers in germany you to deliver, like do you want to quadruple your traffic? Okay, we might need a larger team here. You know I think we need more of a budget of 500,000 dollars, you know, maybe a hundred thousand dollars per employee is a pretty good barometer in my experience to look at the expectations of performance that would align with actually getting the job done. It’s a pretty good barometer to say you know I’m gonna spend a couple hundred thousand dollars on content.



You need at least two people to spend a hundred thousand, maybe just one person. But spend a million and expect much grander goals. Good to go. Peçanha: And I would expand on that because I believe that Content Marketing, it’s not campaigns right? It’s your online presence. It’s what you do every day and represents the company, so, for me, it also goes beyond the Marketing team, right? So, if you have executive leadership they should be helping you with thought leadership content. And if you have a sales team, they should be giving you ideas for good content based on conversations they are having.