In most cases, 2 options will be sufficient – in so france email list me situations, especially where a lot of money is involved or the risk of a bad decision is high, 3 or more choices may be required. Let your own decision path be your guide. If you naturally encounter points along the creative path where you can't decide which of two options is better, that may be a good place to diverge and create a second version of whatever you're working on.
If this happens frequently, then 3-4 versions may be natural. Just don't invent versions for the sake of bombarding your audience with options – the goal is to give people a choice, not overwhelm them to the point of decision paralysis. A Few More Examples I've used the website design example to illustrate this concept, but there are many more cases where I think Yes/Yes questions can help you persuade someone in a win/win way: Sales proposals - Try 2 package options or pricing levels Boss proposals - Bosses love choices - 2+ options boost the odds you'll get 1 of them Copywriting - Provide a long and short version (if applicable) Logo design - Consider color options to allow for client preference Christmas lists - I would like a (1) Upscaling DVD player or (2) HD TiVo - it's your choice
Of course, never present an option you can't live with.