And now, as we approach 2024, we are slowly beginning to wonder what lies ahead.
How will trends develop and how will we respond to them?
Trends shape digital culture, creating flows that pull users into new spheres of interest and interaction. When a trend takes hold, everything changes - from the way we spend our time online, to how we connect with others, to when we finally click the "buy" button.
Today, I'm sharing with you 7 important trends that will shape 2024 on social media to help you prepare for the upcoming year. We definitely won't be bored.
It will be necessary to actively monitor trends throughout the year, as the field of artificial intelligence is also developing rapidly, which will also affect social media trends. In today's world, which is constantly changing and developing at the speed of light, adaptability is your greatest ally.
The future may seem a little scary to you, but not knowing what's going to happen makes it even worse. Of course, not all changes can be predicted, but here are 7 trends you can rely on and incorporate into your marketing strategy now:
1. TikTok – projected growth and innovation
In a relatively short time, TikTok has become a phenomenon not only among young people but also among older people. This trend is expected to continue as the platform expands its reach by constantly adding new features that appeal to a wider audience. TikTok is known for its ability to quickly introduce innovative features that enhance the user experience and creativity.
According to research and market analysis, Tik Tok is expected to further increase its global presence, not only maintaining its dominant position among younger users, but also becoming more relevant to older generations.
Expansion into new markets is also expected to bring additional diversity in the types of content the platform hosts.
Future updates could include:
Using advanced AR technology: enhanced filters, effects and virtual backgrounds that can change the background or appearance of the user
Greater opportunities for creative collaboration: more advanced forms of collaboration between users
Improved content editing: TikTok is likely to expand its editing toolset, allowing users to create even more professional videos. This could include improved options for cutting, merging, and timing clips, as well as better audio processing capabilities.
AI-powered Personalization: Artificial Intelligence (AI) plays a key role in content recommendation on TikTok. We can expect TikTok to further develop its algorithm to better understand user preferences and offer an even more personalized experience.
E-commerce integration: TikTok is experimenting with features that allow products to be sold directly through the platform.
2. Instagram Reels - Developing Reels features for greater engagement
Instagram is constantly looking for ways to increase user engagement and surpass competing platforms like TikTok. In the future, we can expect Instagram to further develop the functionality of Reels with more features and tools that will allow creators to be more creative and communicate more effectively with their audience.
Among the innovations could be:
Advanced editing tools: New effects, filters, and video editing techniques.
Music and sound integration: The ability to add a wide variety of music tracks and sound effects can further enhance the appeal of Reels.
New ways to interact: Adding features like voting, quizzes, and live comments can lead to greater interaction between users.
Monetization Options: Developing new monetization features for Reels, such as built-in purchase email lists uk options, exclusive content, or integrated ads, which can incentivize creators to produce more and higher-quality content.
The impact of Reels on the Instagram algorithm:
Instagram already prioritizes Reels in its algorithm, which offers creators a tremendous opportunity to increase reach and grow their following.
Tips on what you can do:
Optimize your content : create reels that are tailored to the interests of your target audience, use trending hashtags and music.
Analyze performance: Regularly review analytics and adjust your content strategy based on what's working.
To create engaging Reels content, consider the following tactics:
Storytelling: Short stories that are engaging and relevant to the viewer can greatly increase engagement.
Quality over quantity: While it's important to be consistent, the quality of your content should always prevail over quantity.
Audience interaction: Including calls to action, responding to comments, and encouraging viewers to participate increases engagement.
Exploiting trends: Quickly adapting and incorporating current trends can help increase content visibility.
Education and value-adding: Content that teaches something or offers useful value is often shared and commented on.
The popularity of TikTok and Instagram will continue to grow in 2024. Data predicts that Instagram will increase its user base by 50 million by 2024, reaching 1.4 billion users. TikTok is expected to increase its user base by 8%, to 900 million users.
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3. LinkedIn: A platform for professional growth and B2B marketing
LinkedIn is emerging as a major content marketing platform within professional networks. This means it is becoming an increasingly popular and effective platform for business-oriented postings, advertising, and promotion.
You can use it for:
Positioning: Regularly sharing professional articles, educational posts, and in-depth case studies helps you build your reputation and become an authority in your industry. People will recognize you as an expert in your field.
Brand building: By providing consistent, high-quality content that reflects your company's values and expertise, you can strengthen your brand awareness. This helps build trust with potential customers, as they see you as a reliable source of information.
Educate your target audience: You can increase awareness of your brand by posting educational and helpful information, driving visitors to your business profile or personal page, where they can learn more about your services or products.
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4. Generation Z will contribute to content creation
This generation, who feel at home on social media , loves to document and share their daily lives online. They are masters of short videos and often share experiences with products or brands they value.
We can expect Generation Z's contribution to online content to be even greater in 2024. With the content created by these users, brands are strengthening their community, increasing their visibility, and improving the engagement of their followers.
This will make social networks more dynamic and rich in quality content, which can benefit all users, as they will have more opportunities to discover relevant information, have fun, and connect with other users.
5. Search engine optimization (SEO) on social media will take on a major role, even bigger than hashtags.
As a key to success on Google, SEO is also becoming indispensable on social media. A study revealed that 40% of young people between the ages of 18 and 24 use social media as an alternative to traditional search engines. This has increased the importance of approaching SEO correctly on these platforms.
Have you ever used TikTok to search for information?
If so, you've probably experienced the power of its search feature.
In the world of social media, SEO will remain key to getting posts out there, perhaps even more so than hashtags. The next post that appears in your “For You” feed will be there because of your thoughtful use of keywords, not hashtags.
Hootsuite data shows that posts with a strong SEO approach achieve 30% more engagement.
This trend will continue to shape social media in 2024 , highlighting those brands that put extra effort into their posts. SEO strategies will be the ones that will set brands apart, willing to go the extra mile, from the rest.
Your social media strategy for the coming year should therefore include thorough "keyword research."
6. Subtitles on videos will be key
In the future, we will likely see subtitles included in all video content, regardless of where we publish it. The fast pace of life often means that we watch videos in silence - on the bus, while waiting, or when we don't have headphones handy. And that's where subtitles come into play. They allow us to fully understand every word despite the silence and ensure that we don't miss anything important. Not only do they increase engagement and interaction, but they also attract more followers.
But that's not all. Subtitles bring another important benefit - improving the searchability of your videos. Keywords in subtitles can help your content find its way to your target audience more easily. It's important that these keywords are thoughtfully chosen and related to the content of your video.
Another great advantage is that subtitles make your videos accessible to those with hearing impairments, meaning you can reach an even wider audience. This increases your reach and ensures that your content reaches as many people as possible, regardless of their specific needs.