Key elements of our sales page and what to use each one for

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Md5656se
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Joined: Sun Dec 22, 2024 3:37 am

Key elements of our sales page and what to use each one for

Post by Md5656se »

Images are content that should complement the text.

This is content that you can use to display statistics, graphics, or screenshots.

The image you use has to reinforce the text.

Never try to use an image to replace text on your sales page.


GIFs
GIFs are a relatively new type of content that is halfway between video and image.

And that works well in certain cases.

You can use it to show a brief process that would be too short with an image and unnecessary with a video.

Also keep in mind that a GIF is much lighter than a video so your page will be lighter and SEO- friendly.

This becomes even more important in the mobile version.


The audio
Audio is something you probably don't often see on sales pages, but it can be very useful in certain situations.

An interesting way to use audio is to have your client listen to testimonials.

Since it is not very common, you can differentiate yourself from the competition by introducing new audio elements.

Of course, what you have to be clear about is that the basic element, the most important one and the one on which all your effort and the importance of selling must fall is copywriting.


All other elements complement each other.

Now I'm going to talk about the elements of a sales page and share with you an order that you can use to get inspired to organize all those elements.

You can vary the order or not use them all, and in the examples you will see that philippines telephone number there is no single formula, but it is better to start from a base structure and then change it.


I usually use this structure with the pages I create for my clients and it can serve as inspiration for yours.

Qualification.
Caption.
Storytelling.
Benefits.
Testimonials. (Optional)
Call to action.
FAQs.
Call to action.
Testimonials.
Summary of benefits.
Call to action.
And now I will show you what each element is used for.


Image




1.- Title
Your page title has one mission and it is not to show the potential client all the benefits of your product or service.

With the title of your sales page you have to grab the reader's attention and make them continue reading.

You will see more and more headlines filled with impossible
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