Yes, we say Innovation, because innovation can also be relational or through services. Not everything is about products.
They are looking for a strategic action towards the future that seeks future differentiation and innovation.
Yes, we say Innovation, because innovation can also be how to get australia whatsapp number relational or through services. Not everything is about products.
There are also cases that seek to generate cultural dynamics in order to gradually introduce changes to "train" people (especially sales and marketing teams) to change.
Let's not forget that B2B or Industrial companies are often the last to find out about changes in the end consumer.
Finally, in some cases we have found B2B companies and especially Industrial companies that have had a hard time deciding when it came to creating a team and a Marketing idea.
The decision to design a new B2B sales process has been the perfect "excuse" to start with an Industrial Marketing idea that is very sales-oriented. This has given them much more confidence to get started.