So the first piece of advice I give you is don't try to do thailand number for whatsapp direct marketing on everything and everyone. NO! Do you hear me? It starts one step at a time.
1. Define the goal
What is the product (or service) you are trying to sell? What do you want your contact to do? Share a discount code, write a review, or simply buy an accessory for what you sold them?
2. Identify the buyer persona
Who are you talking to? How old is he? What does he do? Why wouldn’t he want to buy that product? What could keep him, or her, from buying from you again? How does he use your product? What are the topics that are close to his heart? All this information, I will never tire of saying, will always be useful to you in marketing. Buyer personas are essential.
3. Design your customer journey
Does your target know they have a problem? Are they exploring solutions? Are they almost ready to buy from you? Have they already done so? Can you nudge them to buy again or, if it’s too early, ask them for feedback on what you’ve sold them?
Buyer personas are back again. Does your target use Whatsapp or do you think they might be more comfortable with an SMS? Will they have the patience to read an email or would a nice ADS on Instagram work better? Choosing the destination channel is fundamental and varies from industry to industry, from target to target. Getting it wrong could wreck your campaign.