Step 2: Using the semantic core
The semantic core is a set of keywords and phrases that you will use in your advertising campaign. To create it, follow these steps:
2.1 Brainstorming
Gather a team or brainstorm cmo email lists individually to come up with all the possible queries related to your product or service. Include both popular queries and long-tail phrases that may be less competitive.
2.2 Using Keyword Tools
Use tools to help you determine which queries are most popular:
- Yandex Wordstat: This tool will help you find out how many users are searching for certain words and phrases. Just enter your ideas and study the data you get.
- Google Keyword Planner: Although this tool is Google-focused, it can also give you a lot of keyword ideas.
- SEMrush and Ahrefs: These tools offer paid plans but can give you detailed data on the keywords and phrases used by your competitors.
Step 3: Competitor Analysis
Research what queries your competitors are using. Visit their sites and pay attention to the content and keywords in their titles and meta tags. You can use tools like SEMrush or SpyFu to analyze their keywords and ads.
Step 4: Classify and filter queries
Once you have collected your queries, it is important to classify and filter them: