Distribute Effectively
Posted: Sun Dec 22, 2024 8:21 am
There we begin to educate ourselves to understand our problem and its possible solutions. Next we define the stages of the buyer's journey:
Recognition: This is the initial stage that we mentioned earlier. The user seeks to educate themselves, understand, contextualize and name their problem. Imagine that you have set several objectives in the management of your store and that these correspond to several processes. At the end of the month you realize that you have not achieved several of those objectives. At first you do not know what the problem or situation is that does not allow you to reach those goals. This is when you begin to investigate to understand it, this is what we call the recognition phase within the functions of Inbound Marketing .
Consideration: At this stage, the prospect has already defined what his problem is, has given it a name and has accumulated a significant amount of information about it. He has already defined all the options available to him to solve his problem .
Decision: At this stage, the prospect has already selected a list of available solutions, methods, suppliers and products that will help them achieve the solution they have selected for their problem.
The most important thing to consider about the buyer's journey and to understand How Inbound Marketing Works, is that you must necessarily create content for each phase of the journey.
The more relevant your messages are to your prospect's current situation, the more opportunities you'll have to convert them into customers.
Valuable Content
We've talked about this before, but we can't miss an opportunity to remind you how vital it is to offer your target user quality content tailored to their context, otherwise you'd be hindering the natural path of Inbound Marketing functions.
Remember that the guidelines will not be set by your company, brand, product taiwan business email list or service. They will be set by your audience, their needs, questions and interests.
Good content is content that creates value . Put yourself in your users' shoes and educate them, not about who you are, but about their problems and possible solutions.
The effective distribution of your content will be what guarantees its success within your Inbound Marketing strategy.
It won't do any good to have incredibly good content if no one finds and consumes it. You need to know how to make it known, using which formats and through which channels.
You must know where your target audience is , if they are on social media, identify which of all the platforms and how they prefer to consume content.
If you're on Instagram, you probably prefer audiovisual content or infographics that are quick to consume as you scroll through your feed.
Inbound Marketing Results
Now I will give you some statistical data about Inbound Marketing that will convince you to use this methodology.
It is 62% cheaper than traditional marketing (also called Outbound Marketing).
Companies that use blogs get 97% more links pointing to their platform when they use Inbound Marketing.
The average ROI produced by Inbound Marketing is 275% .
On average, 92% of US marketers say that Inbound Marketing is a necessity for business in today’s economy.
Recognition: This is the initial stage that we mentioned earlier. The user seeks to educate themselves, understand, contextualize and name their problem. Imagine that you have set several objectives in the management of your store and that these correspond to several processes. At the end of the month you realize that you have not achieved several of those objectives. At first you do not know what the problem or situation is that does not allow you to reach those goals. This is when you begin to investigate to understand it, this is what we call the recognition phase within the functions of Inbound Marketing .
Consideration: At this stage, the prospect has already defined what his problem is, has given it a name and has accumulated a significant amount of information about it. He has already defined all the options available to him to solve his problem .
Decision: At this stage, the prospect has already selected a list of available solutions, methods, suppliers and products that will help them achieve the solution they have selected for their problem.
The most important thing to consider about the buyer's journey and to understand How Inbound Marketing Works, is that you must necessarily create content for each phase of the journey.
The more relevant your messages are to your prospect's current situation, the more opportunities you'll have to convert them into customers.
Valuable Content
We've talked about this before, but we can't miss an opportunity to remind you how vital it is to offer your target user quality content tailored to their context, otherwise you'd be hindering the natural path of Inbound Marketing functions.
Remember that the guidelines will not be set by your company, brand, product taiwan business email list or service. They will be set by your audience, their needs, questions and interests.
Good content is content that creates value . Put yourself in your users' shoes and educate them, not about who you are, but about their problems and possible solutions.
The effective distribution of your content will be what guarantees its success within your Inbound Marketing strategy.
It won't do any good to have incredibly good content if no one finds and consumes it. You need to know how to make it known, using which formats and through which channels.
You must know where your target audience is , if they are on social media, identify which of all the platforms and how they prefer to consume content.
If you're on Instagram, you probably prefer audiovisual content or infographics that are quick to consume as you scroll through your feed.
Inbound Marketing Results
Now I will give you some statistical data about Inbound Marketing that will convince you to use this methodology.
It is 62% cheaper than traditional marketing (also called Outbound Marketing).
Companies that use blogs get 97% more links pointing to their platform when they use Inbound Marketing.
The average ROI produced by Inbound Marketing is 275% .
On average, 92% of US marketers say that Inbound Marketing is a necessity for business in today’s economy.