Research, training, and collaboration are key

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Elements required to move deals forward. The key is asking if an activity has either short-term or long-term value or if you are just doing it because of inertia or poor planning.” Marketing leaders can recognize that the time allotment that differs top from average performers are skills that can be taught, and can work with sales management to ensure that relevant research topics that resonate with their messaging are being performed. What sales learned – top performers work closely with Marketing What Marketing can takeaway – meet monthly with sales and use their feedback 70% of the top performers in the Linkedin survey rated the leads they receive from Marketing as “excellent” whereas only 43% of average sellers rated Marketing sourced leads the same.


The conclusion drawn here is that top performers work with their Marketing teams french email address list to understand the buyers intent from various lead sources, and know what Marketing messaging resonated the most with the buyer, and therefore know how to work them. The report advises that sales and Marketing teams meet monthly so that Marketing can keep sales up to date on the buyer’s journey and how to best approach the leads, but also to receive feedback from sales on what content sources are performing best, topics and questions that are arising in their sales calls, and then Marketing can adjust their content strategy accordingly.



Summary Sellers that are making the most significant sales are those who are reaching the right customers. They are using the proper technology, collecting the best data, and using that data to make sure they are only sending messaging that is appropriate for the customers that they want to reach. At the end of the day, sales and Marketing should all be working for a common goal, and while the world of Marketing and sales are both independently evolving, understanding the trends and challenges of both will fuel a thriving organization.