One of the most direct and least expensive strategies at an economic level is the famous direct marketing , a type of marketing that aims to communicate quickly and effectively canada whatsapp number list with customers and is capable of generating many sales with little investment . Have you heard of it?
What is direct marketing?
What are your goals?
What are its advantages?
What types of direct marketing exist?
Read on to find out the answers to these and other questions!
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What is direct marketing?
Direct marketing is a type of commercial communication that normally involves promotional initiatives with a clear objective: to increase the effectiveness of the strategy .
To make this marketing discipline clearer for you, let's delve a little deeper into this concept.
This type of marketing is like a type of advertising campaign that is carried out to seek a response from a specific part of the target audience. What type of responses? For example: filling out a form, increasing visits to an online store or corporate website, etc.
Direct marketing can be carried out by implementing different strategies, which we will discuss in more detail throughout the post. However, we will give you a preview: telemarketing, physical marketing, catalogue marketing or email marketing, among others.
Why is direct marketing used so much?
Companies and marketing experts use it frequently not only because it is easy to measure and analyze, but also because of its success . This success is undoubtedly mainly due to:
Send very personal messages making customers feel special.