The classification used in lead scoring can vary. Some models use numerical points, some use letters like A, B, C, or D, some use indicators like “warm” or “cold.” Because your marketing team can specifically focus on those leads who show the highest sales readiness, they can optimize their efforts and increase efficiency.
Some of the factors used to determine a lead’s score canada phone number suitability for your brand include:
Actions taken throughout the sales funnel – such as downloading materials, leaving personal details or contact information, sharing/replying, and engagement.
The interest shown – including website visits, keywords used and emails opened.
Demographics – industry, job title, beliefs, and company size (especially for B2B)
How to Determine the Correct Lead Score
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There is no quick formula you can use to start determining the right lead scoring for your clients.
Of course, you'll use the methods you've implemented to give your leads points, attributes, or a score for each action they take when they're in the sales funnel. they responded to is, the more points you'll give that lead.
The first important step in calculating the right lead score is to understand the features you have implemented in your sales funnel and the most effective ones. These will be the ones that will help the lead score more points!
When trying to determine the correct lead score, you'll start by understanding the minimum and maximum score to deliver a lead. Typically, this is between 1 and 100.
The points you give to your leads can be accumulated due to certain actions taken. Some examples include:
Filled out a form on your site's homepage (20 points). This will give you access to data and details, so you can consider it a highly conversion-motivated feature. When a potential customer leaves their details, it means they are happy to be contacted by your company.
Engagement with your newsletter (15 points) – This is also another high score. It means that your potential customer’s interest is maintained over time and their engagement with your company is increasing.