9 million total users, and, according to the parent company Bytedance, they now have download free usa email database 1 billion monthly active users. But that’s not the platform’s only achievement. According to Google, nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. Currently, it is already possible to see how it is changing the way we consume content and search, especially among younger people. But it’s important to highlight something: in the history of social media platforms, the young people were the precursors – then the oldest people came after them.
Facebook, which started in universities and schools and turned into a giant, is the most famous case. And TikTok is growing in the same way. So, Google may not be worried just about Gen Z. To fight this, will Google also incorporate elements of TikTok into its search platform? Will the way we find information on the web change? Do we need to embrace TikTok? And what about our SEO strategy? Let’s go deep into these topics. How TikTok Attracts Gen Z TikTok’s success is related to the ease with which it allows its users to produce video content, allowing anyone to share an opinion, a story or a super easy pasta recipe for thousands of people.