Here are a few trends in 2023 to keep an eye on to optimize your ABM strategies and campaigns.
Direct messaging is a great way to answer customer queries or provide usa mobile db the first contact for a prospect or customer. Apps like WhatsApp are rising in popularity for this purpose and with over 2 billion users, it has a big customer base while chatbots are very useful to drive engagement on a website.
Using a messaging service offers your company and sellers an easy and effective channel to make contact and should be advertised as a way to get in touch. It also ensures privacy and can be used to nurture prospects with the goal of progressing to face-to-face contact if there’s a deal to be done.
Treat social media as search engines
As social media platforms become more sophisticated and targeted, these