Form abandonment occurs when customers russian number whatsapp begin filling out fields in a form, but for some reason decide to leave before completing.
These forms could be for free products such as newsletters, more information such as a free demo request or price requests, or online applications.
In general, the longer the form, the more friction customers experience, and the greater possibility that they will not fill out the form.
2. Browser Abandonment
Browse abandonment is a higher level form of abandonment. Sometimes, shoppers clearly engage with a product category, viewing multiple products, zooming in on pictures, and comparing prices without placing a product into a cart.
Browse abandonment refers to customers who show this level of engagement, but leave the site without either placing an item in a cart or completing a purchase.
We covered how to reduce browse abandonment in our post titled "Guide: Multi-Channel Browse Abandonment to Drive Conversions". The guide includes a breakdown of effective eCommerce interruptions as well as screenshots from top performing companies.
Above, Care.com re-engages customers to finish signing up for their premium product. To see more examples of browse abandonment campaigns, click here.
3. Email my cart abandonment
Finally, we have "email my cart" abandonment, which refers to when a customer has placed an item in their cart, but did not reach the checkout page.
For this, we have a whole different series of triggers and email followup campaigns. And, it turns out, these types of engagements perform even better than standard shopping cart abandonment campaigns.
Free Bonus: Click here to get access to a free PDF field guide that shows you 19 tactics to increase email opt-ins - the most essential step in shopping cart abandonment.
Next Steps...
Understanding the facts is the first step in creating an effective marketing campaign to recover abandoned carts.
We've created a number of free resources for you as you begin to combat cart abandonment.
Definitive Guide to Cart Abandonment - A comprehensive guide that covers all aspects of cart abandonment.
Abandoned Email Subject Lines: Definitive Guide (Updated 2018) - A deep dive on Cart Abandonment Subject lines, including multiple examples from the most successful eCommerce brands of 2018.
Abandoned Email Templates: Definitive Guide (Updated 2018)- Complete abandoned cart campaigns from some of the best in the business.
Request a Free Cart Abandonment Audit - Complete audit with annotated screenshots of your current checkout process and specific action steps to recover sales.
Lastly, if you are looking for a complete solution to cart abandonment, schedule a quick talk with one of our cart abandonment experts. We will be able to share how Barilliance has helped hundreds of retailers maximize their traffic.