The place you’d start to

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Or maybe you’ve even heard that people prefer to restrict their searches only to Reddit. Even mainstream outlets are suggesting that Google search quality may be in decline. This post is not about the health of Google search as a product, or about the implications of improving AI products for your SEO strategy right now. (Although, I know of at least one post for this blog being written on that topic!) Instead, this post is about which of these threats, if any, actually stand a chance of unseating Google’s dominance.


In what capacity? To ask what might take Google’s role, we must first ask what email lists uk role it is that we’re interested in. Google is many things, and possibly part of the reason Google’s doom is so often predicted is that we’re not always talking about the same specific things. What exactly is it that search engines as a genre, and then Google, have dominated? Perhaps we might mean: The place you’d start to find a web page on a site you’ve not yet discovered? For example, you might not know yet what the best site is for a given topic.



find a web page on a site you’re already familiar with? Perhaps you’re searching on Google hoping to see a result from Reddit, or from Wikipedia. The place you’d start to answer a given question? So maybe you’d be happy with a non-web result as long as it answered your question. The place you’d start to complete a task? So, again, the best answer might not be a web page at all.