A lot of times, you’re guessing without the right metrics in place. Was it something you did? Something someone else did? A share by an influencer? A piece of content or story from years ago that resurfaced? You see how a vanity metric like this can lead you astray. Plus, it doesn’t really matter how many visitors come to your website; it matters how many convert into saudi arabia phone number customers.
2. Social Media Impressions & Audience Size Aren’t 100% essential
Social media followers can be purchased by any individual or brand with a little extra cash. They don’t mean much. While it’s true that having a large audience can suggest that your brand is posting valuable and helpful content, your followers’ intentions can also be very diverse.
Even less valuable to your business is your number of impressions on social media (the number of times people saw your content, whether they engaged or not). It’s great if a lot of people see your content, but it really doesn’t mean anything. Instead, measure content shares (which show confidence in your brand and value in your content) and the number of customer conversions generated by social media (using UTM parameters to track the source).
Read: Improve Your Campaigns With These Critical KPIs to boost brand awareness and grow your audience the right way.