What is B2B Marketing?

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Business-to-business or B2B marketing is a marketing strategy for business to another business transaction of goods and services. A business markets its objective, vision, and solutions through effective communication and distribution to other businesses. B2B Marketing is similar to B2C(Business to consumer) or DTC (direct to customer) marketing. However, the B2B model varies in terms of targeted consumers, the complexity and size of the problems, the medium of solution, etc.

A B2B digital marketing campaign targets business problems such as- improving a business’s online reputation: Social media followers, Website traffic; sales: lead generation, sales, conversion rates, or closing rates, task management tools; brand building: Branding, social media storytelling, brand positioning, etc.

A few examples of B2B marketing and business-

Hubspot provides customized CRM to all businesses that want canada whatsapp number to improve systems and processes in sales and growth. Hubspot’s content marketing includes- “Market your business with Hubspot”, and “Free CRM Software and Tools for your team”.



MailChimp offers email marketing services for building customer email lists for all businesses. Mailchimp produces content for email marketers such as “How to Choose Colors for Your Brand”, and “SEO Guide for E-commerce Websites”.

Canva, an easy graphic designing tool, helps 170 million+ social media marketers, entrepreneurs, business owners, and solopreneurs worldwide. Canva’s tagline says, “An empowering proclamation”, With Canva it’s easy to design anything and achieve your personal and professional goals.