Rising social media platform, TikTok focuses on a more niche audience - ‘small businesses’ - in its release, shown below, but the headline shows the value or what they are offering immediately. It uses a new study to drive interest and includes a video - the very thing it's famous for - in the body content.
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Condense key information
The point of a press release is to whet a journalist germany phone number list ’s appetite. Avoid putting everything into the release, otherwise, if they follow up with you, there will be very little information to add!
However, you also want to provide enough information so the outlet can run with it without contacting your company. Ideally, your press release consists of 2-3 paragraphs and one of those should be a quote from the most relevant and informed (in this area) person in the business. If you have a PR department or agency, they can do the work for you.
An effective strategy is to put the most important information first so this can be picked out straight away. Then follow that with accompanying (or less important) information to expand on your announcement.